PURCHASE, N.Y., May 8, 2012 /NEWS.GNOM.ES/ – Lipton, the largest tea brand in the U.S., today unveils its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100% Natural Lipton® Iced Tea and introduce new Lipton® Tea & Honey iced tea mixes.

“Our work with Lipton embodies the personality of our band, and we’re proud to represent the ‘Drink Positive’ spirit,” says Lady Antebellum’s Hillary Scott who noted that the band is also uniting with Lipton to raise donations and plan a May 16 benefit concert for Henryville, Ind., a community that was ravaged by tornadoes in March.

In 15- and 30-second TV spots, Lady Antebellum taps 100% Natural Lipton Iced Tea for a pre-concert refresher to show that when you put good things in, you can’t help but shine on the outside. The band then transforms into the iconic sun, water and tea leaf silhouettes to entertain fans with an epic performance (view the 30-second spot on YouTube).

In the 15- and 30-second TV spots for Lipton Tea & Honey, the band uses the convenient to-go powders to refresh park goers on a sweltering summer day. Revitalized by drinking Tea & Honey, fans join the band in an impromptu concert (view the 30-second spot on YouTube). This unique line of iced tea mixes is sweetened with honey and made from real tea leaves and real fruit flavors with only 5 calories per 8 fluid ounce serving. Lipton Tea & Honey is hitting stores now, and to celebrate, Lipton is giving fans the chance to join in on the refreshment and fun with free samples of Tea & Honey, available at http://www.liptonteaandhoney.com.

In addition to the television ads, Lady Antebellum and Lipton created the band’s first-ever behind-the-tour webisodes. The “Drink Positive With Lady Antebellum” series features the band engaging in a series of challenges to determine which member of Lady A knows his or her bandmates the best. Fans who want to get even closer to the band can enter the “Drink Positive Sweepstakes with Lady Antebellum” on Facebook for the chance to win a visit with the band in Nashville and exclusive live music downloads. The campaign also includes print, radio, digital, and retail integrations.

“Lipton and Lady Antebellum share a positive and approachable style, and we’re excited to come together in a big way this year,” says Marc Hanson, Director on Lipton. “This multi-faceted partnership will provide consumers with new ways to interact with the band and Lipton this summer.”

Building off the momentum of the 2011 launch of 100% Natural Lipton Iced Tea, Lipton will also launch new product offerings that are designed to let consumers enjoy tea anytime, anywhere, including a new 64-oz. family-size 100% Natural Lipton Iced Tea.

For more information on the Lady A sweepstakes, go to www.DrinkPositiveLadyAntebellum.com or www.DrinkPositiveLadyA.com. To donate to the Henryville relief effort, fans can go to www.rebuildinghenryville.com.

About Lipton


With more than 100 years of experience, Lipton is one of the world’s great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.

SOURCE

The Oscars may be over, but here’s one awards show that’s hoping to keep the red carpet party going.

The 47th annual Academy of Country Music Awards will air next month, and some big names in country are lined up to help celebrate.

The Academy announced Monday that Blake Shelton, The Band Perry, Lady Antebellum, Chris Young and Rascal Flatts will perform on the show. Shelton is also set to co-host the awards show alongside Reba McEntire.

Previously announced performers include Kenny Chesney, Toby Keith, Tim McGraw, Miranda Lambert, Jason Aldean, Luke Bryan and Eric Church.

SOURCE

The loved-up stars of Lady Antebellum are struggling to find time for the most romantic day of the year – because they’ll be performing in Utah on St. Valentine’s Day (14Feb12).

Newly-engaged Dave Haywood and newlywed Hillary Scott are too busy touring North America to celebrate and Charles Kelley, who dedicated his Best Country Album award to his wife as a pre-Valentine’s Day gift on Sunday (12Feb12), reveals he had to take her out in Los Angeles on Friday night to make up for the fact he’d be performing on the actual day.

But that doesn’t mean Tuesday night’s concert will be romance free – the trio plans to make it a night to remember for fans.

Kelley says, “We’ll probably play a few more ballads than usual.”

And Haywood adds, “We could just play (romantic hit) Just a Kiss over and over.”

The concert will be especially tough for Scott – she wed drummer Chris Tyrrell on 7 January (12).

SOURCE

Lady Antebellum won its seventh Grammy award Sunday night.

The trio won Best Country Album for 2011’s Own the Night. It is the second year in a row they took the category.

Lady A was the big winner at last year’s Grammys with five awards, including Record and Song of the Year, for the band’s yearning crossover ballad Need You Now. They also won Best Country Performance by Duo or Group with Vocals for 2010’s I Run to You.

On stage, the trio, including Columbia County natives Charles Kelley and Dave Haywood, thanked their label and others who helped produce the album.

Wearing coordinated but “simple” outfits they told The Associated Press during an interview on their way into the auditorium that they were nervous about winning their seventh golden statue.

“To come back this year and have another (nomination) is really special,” Kelley said.

Hillary Scott, wearing a long purple dress, said she had “butterflies.”

“We know there will be a time when we don’t have nominations,” Kelley said. “We’re soaking it up.”

Scott showed off her wedding ring from new husband Chris Tyrell. The two were married in January.

SOURCE

Just recently, the country music world learned of Hillary Scott’s private and intimate wedding to her musician boyfriend, Chris Tyrrell. Leading up to the sacred nuptials that took place in New York on Saturday, Jan. 7, the Lady Antebellum singer spoke openly to Cosmopolitan magazine about her fiance and that exact moment when she realized he was “the one.”

“It was when I met his family,” says Scott in the interview. “His brother is 10 years younger, and when I saw them together, I knew he’d be a great father. I just melted!”

Scott has been well prepared for marriage for the past several years now — or at least what it takes to live with a guy – as she spends a majority of her life traveling on the road in a bus she shares with only men, including her Lady A bandmates Charles Kelley and Dave Haywood.

“Guys can brawl about something and then just move on,” Scott says of what she has learned from being in close quarters with men nonstop. “Women don’t do that. I’ve learned that I have to just say ‘What are you yelling about?’”

Now that Scott is officially married, there will be one wedding left for Lady Antebellum when Dave Haywood weds his new fiance, Kelli Cashiola. The two became engaged around Christmas time when Haywood spelled out “Will you marry me?” in Christmas lights in her front yard. No date has been set for Haywood and Cashiola’s wedding, but it’s probably a ways off, seeing how the trio will be launching into the next leg of the Own the Night tour at the end of this month.

SOURCE